bot&i

A created brand that provides AI robots to teenagers aged 13-19 years old as alternative companionship robotic products that help them to prepare for mental and emotional challenges in life. Along with four classmates, our assignment is to create a brand involving AI befriending robots. I chose to target teenagers in helping with their mental health due to the topic being widely discussed nowadays and using AI robots as an alternate help.

We were all on our own in creating our brand by ourselves and had to come up with all the designs, brand system, logo and brand guidelines by ourselves under six weeks along with other school assignments.