Eaze

My Final Year Project (FYP) has given me the freedom to explore any topic I wanted to do and come up with a solution to solve the problem statement derived through research. I have been suffering from minor separation anxiety disorder (SAD) for the past few years and decided to work on finding a solution for adults facing SAD. However, there is very little research on this topic, which hinders my project's execution. As such, I changed the target audience to children with SAD.

My solution is a social campaign called Eaze, which helps children patiently overcome their SAD and accept school using a companion toy. I chose to enrolling into Primary School as the main scenario and created a companion toy at a pop-up store as the main part of the campaign.